![]() ![]() And encourage them to return and convert PPC Ads Drive Fast Results This enables you to remind the potential customer of your offerings. This is known as remarketing, or retargeting. You can even target users who already visited your website or engaged with your brand. Here, you can see how Google enables you to target users based on demographics, keywords, topics, and more: Google Search has different targeting options compared to Facebook, for example. The exact targeting options vary depending on the platform. So you speak to the right people and avoid wasting ad spend. PPC ads allow you to reach highly specific audiences, based on very specific criteria known as targeting. ![]() Let’s explore what makes PPC so valuable: PPC Ads Allow for Effective Targeting By making your brand visible to specific audiences and taking them to high-value pages that support your business goals. PPC marketing can help attract new customers and grow your business.
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